Encode iDEAs
Decode Human-centric Stories _

MEKO Yee-ning Hung 洪頤寧

I am a multimedia storyteller and communication strategist, currently completing my final year in Journalism degree at The University of Hong Kong (HKU). Currently I serve as a Content Creator for HKU’s official channels, alongside managing high-level creative commissions across the corporate and institutional sectors.

01 / Visual Authority & Branding

With 8 years of multimedia creation experience, I have developed a sophisticated eye for visual narratives that command attention. As the Official Content Creator for the University of Hong Kong (HKU), I act as a primary visual steward for a world-class institution, managing high-stakes content creation for a global audience of thousands.

My practice goes beyond aesthetics; it is about Strategic Identity. I specialize in “high-intellect” branding—utilizing professional photography and cinematic video to translate institutional excellence into a consistent, premium visual language. From documenting campus-wide innovations to directing social media content, I ensure every frame aligns with the prestige and mission of the brand I represent.

02 / High-Stakes Stakeholder Relations

As the HKU Lead Student Ambassador and Disney’s External Relations Intern, my background is defined by a high degree of professional maturity in regulated and high-visibility environments. This includes:

Institutional Diplomacy: Representing Hong Kong Disneyland in liaisons with the HKSAR Government, foreign consulates, and international chambers (AmCham).

VIP & Talent Coordination: Managing logistics for Nobel Laureates at HKU and coordinating on-set requirements for Netflix productions reaching a global audience of over 1 million.
Strategic Liaison: Acting as a bridge between local conglomerates (MTR, Chinachem) and global brands (Logitech, Equinix) to ensure brand alignment and operational excellence.

03 / Science & Engineering Communication

I specialise in translating high-level technical breakthroughs into accessible human stories. My experience spans the corporate and academic sectors, focusing on making “complex” feel “intuitive”:

Corporate Strategy: As a Communications Intern for MTR Corporation (Capital Works), I collaborated with the projects and engineering units to distill complex infrastructure data into layman-friendly narratives for diverse stakeholders, from MTR Directorate to Government officials.
Innovation Branding: At HKU, I have led content creation for high-impact initiatives including #HKUInnovation, “Conversations about AI,” and “ESG Beyond the Buzzword,” positioning the university at the forefront of global technological discourse.
Public Engagement: As the Campaign Designer for the “2025 Hong Kong Top 10 InnoTech News Election,” I spearheaded the promotion of STEM and Biomedical Science achievements, successfully reaching an international audience of over 4,000 participants.

Recognition & Awards

Professional Expertise

Softwares:
Video: Adobe Premiere Pro, After Effects; Final Cut Pro; DaVinci Resolve
Photo: Adobe Photoshop, Lightroom
Audio: Adobe Audition

Equipment Experinece:
Camera: Sony A7R5, FX3, ZVE-10; DJI Pocket 3
Drone: DJI Mini 3 Pro, DJI Flip
Microphone: Rode Wireless Pro; DJI Mic Mini

Multimedia Skills:
Video Planning, Filming, Editing; Photography; Audio Mixing; Drone Piloting

Workspace Skills:
Presentation; Communication; Guest Handling; Marketing Campaign Design; Government Relations; Stakeholder Engagement

Language Skills

Spoken: Mandarin (Native), Cantonese (Native), English (Fluent)
Written: Simplified Chinese (mainland CN), Traditional Chinese (HK/MO/TW), English

Work Experience

Full List of Placement and Contract Experience

Encode iDEAs Decode Human-centric Stories _